6 Representing modern engineering New IET website goes live Our new website launched at the end of January, offering users an improved experience and more clarity on the support that we offer. For the past year, a project team has been working with IET staff and members on a new corporate website. Ahead of this work, the team sent out a survey to members and customers to gather feedback and identify needs for a future site. Members were also involved in later stages of the website’s development including usability testing. The appearance of the website and the messaging has changed in line with the brand review to better represent the work of our institution and members. We want the website to resonate with members and the engineering and technology profession, but we also want the next generation and wider society to recognise the impact of the great work we are doing and feel inspired to be part of it,” said Jennifer Law, IET Digital Marketing Manager. Users can find information more easily from wherever they are accessing it, as the website is now mobile-optimised. Information is also clearer and pages have been redrafted in line with website best practice guidelines. Take a look at our new website at: theiet.org The new Membership & Registration webpage Member News March 2019 This new look Member News is among the first of many changes you’ll see at the IET, as we roll out our re-engineered brand identity over the next six months to better explain our role and relevance to the people we work with. Both staff and members have been involved in a strategic review of IET brands over the past two years. Our research showed that the existing brand wasn’t painting the full picture of our breadth of activities and aspirations. While people said they saw the IET as authoritative, trusted and dependable, they were often not as aware of our more inspirational projects such as the Young Woman Engineer of the Year Awards, Faraday Challenge Days and EngTalks. Our multiple logos and complicated brand structure meant many weren’t aware that these projects came from us. Our brand identity must evolve to explain our role and build relevance with everyone we work with, whilst extending our appeal throughout the profession and capturing the imagination of future generations. Our re-engineered brand represents the best of who we are. It lets us move forward as one organisation with one identity, ensuring we engage consistently yet fittingly with all audiences, whilst being modern, relavant and inclusive. This issue of Member News includes a new logo, colours, photography, graphics and a revised tone of voice to more accurately represent all that we do to inspire, inform and influence the global engineering community. The new brand identity works in an increasingly digital environment, something our previous brand struggled with, and the new website has also been developed with this in mind. The brand will roll out in phases over the coming months to minimise disruption and ensure that volunteers are confident using it, whether they are sending out a marketing email to their network, creating materials for an event or promoting that event on social media. If you have any questions, please get in touch at brandenquires@theiet.org Introducing a re-engineered IET brand