t’s a good ? We’re sometimes ng some job titles e, an exciting role. omething that ence - it doesn’t he job description, Know what to include and what not to. Beyond a simple job description, don’t be afraid to drill into specific projects that may be on the horizon. Engineers love a challenge, and the more you can tell them about projects they’ll be involved in, the better. Similarly, don’t be afraid to shout about the latest tools, gadgets and tech. Competition is tough when it comes to attracting top tech talent, and in this competitive environment, employers need to work harder to attract and retain talent. Any unique / exciting technology that will be utilised as part of the role is worth making a big deal out of. Are images available? better still, video? Any visual media you can supply us with will lead to a more engaging and ultimately better performing ad. Is the job description specific to the e? We sometimes see recycled blurb copied d pasted from an employer’s “About Us” web ge. This is great, but doesn’t tell a candidate ything that a cursory search on the web can’t veal. Engineers are very detail-oriented, and will want that reflected in their job listings. aging ? This is ey will he job title ummary ity of r the job’s 19 RECRUITMENT MEDIA SOLUTIONS 2019 T: +44 (0)1438 767228 E: recruitadvertising@theiet.org