TIP However technical your subject matter might be, ensure you have a title that isn’t going to alienate your audience with technical jargon. Ensure the title contains keywords that will resonate with your target audience in order to pique their interest. Hosting our client’s White Paper with E&T proved vital to the success of our campaign. We found that the targeting options allowed us to make a big impression with the campaign’s intended audience and were delighted with the number of leads we were able to generate as a result. WPR Agency Limited 13 E&T MEDIA PACK 2018 T: +44 (0)1438 767351 E: advert@theiet.org