TIP Think about the customer journey and what information your digital advertising campaign needs to present at each stage. In every instance, the E&T team aimed to give us maximum exposure to our target audience and the targeting options allowed for us to specify our audience, ensuring our messages were delivered exactly where we needed them. We received good direction from the E&T team and overall, we feel that we have received qualified ROI on our investments with the organisation. PTC 17 E&T MEDIA PACK 2018 T: +44 (0)1438 767351 E: advert@theiet.org