TIP Product images have the ability to make or break a campaign, as they impact the entire creative of an ad. With this in mind, it is worth an investment of time or money to ensure they are spot on. Think about the kind of imagery that will resonate with an engineering audience, and don’t be afraid to get technical. In terms of customer service, volume and quality of responses to our campaigns, the IET consistently outperform all our other channels. They remain a pillar of our marketing activity. Cranfield University 19 E&T MEDIA PACK 2018 T: +44 (0)1438 767351 E: advert@theiet.org