b'32 Partner News Winter 2021CorporateWhy isA series of challenges are impactingof face detection algorithms, electricity, the world of computing today: from thewater and rare earth metal consumption headline grabbing CO2 consumption ofof hardware and data centres, and, most responsible. companies, through the sustainabilitysignificantly, societal and the consequential of natural resources consumed by theimpacts of the services that are offered. hardware, infrastructure and data centres computing()that support them and finally end userThe World Economic Forum recently asked data privacy concerns, ethics, diversity,young people what changes they want for inclusion and the impact of technology orthe future. Among 10 major transformations, so important? service on people, places and the planet. they highlighted the need for companies to integrate technology ethics into the The industry is undergoing scrutiny as neverdesign of their products and services. before on the impacts of its technology, which is influencing not only purchasingIt is not just relevant for IT companies By Andy Barnes, Executivedecisions by consumers, but also investoror departments but also in the context IT Architect in IBMschoices and a companys ability to attractof academia (Universities and beyond) and retain talent. It is not just aboutand in diverse disciplines outside of Artificial Intelligenceorganisations but also the individualscomputer science tracks. It is relevant in within it and the actions that they take. law, ethics, business economics and at the Applications division intersection of all of these disciplines.All of this is occurring in the shadow of many recent high profile news storiesUnfortunately, there is no magical panacea concerning access to and misuse of data onto solve these challenges and credibility social media platforms, data leaks, diversityneeds to be re-established beyond and inclusion biases in AI, such as the usemarketing gimmicks and with commitment'