b'12 Member News March 2021Inspiringfuture engineersInspiring the differenceTake part in our makers of the future in thecardboard box fight against climate change design challengeWe created a new resource for 5-16 year olds, to start with a cardboard box and think about all the possible creations they could make. No idea is too big! Our challenge is suitable for primary through to secondary students, using the downloadable design sheets, inspiring children to use STEM skills and get creative. Why not make a castle with a drawbridge, use a Micro:bit from In 2020, our #SantaLovesSTEM campaign sharedschool in the design, or reuse recycled and everyday objects around the home the magic of Christmas and our commitment toto create a STEM model. engineer a better, more sustainable world.Narrated by childrensand children directly to helpto spark childrens interest television presenter, Andy Day,us #SaveTheNorthPole. Ourin STEM in a festive and and featuring talent such asresults showed that parentsheart-warming way, so we Richard Ridings (the voice ofreally engaged with ourhope to keep engaging with Daddy Pig in Peppa Pig), ouranimation, with the advertisingand inspiring some of these festive film took viewers onprimarily targeting them asnewly reached audiences as Santas journey to make thekey influencers of children. Wewe progress into 2021. North Pole greener.achieved our highest video views from the 25-34 ageThere continues to be a As part of the campaign, wegroup. We originally set ourhuge shortfall of young teamed up with our educationtarget for 2020 to achievepeople taking up careers in partner, Kids Invent Stuff, to400,000 views and overall,engineering and technology launch an invention challengefrom 9 November to 31and we believe one of the alongside our animation.December 2020, we actuallymain barriers to this is not Children were invited to helpachieved 671,432 views ofcapturing the creative and Santa and his Chief Elf (voicedthe animation. This metriccurious minds of children by IET President, Danielleis a 288% increase from ourfrom a young age. George MBE CEng FIET) invent2019 Santa Loves STEM video a brand-new super sleigh, thatscampaign and 68% on top of not only efficient in completingour intended target. its annual flight around the world, but also helps theWatch the video:Climate change is environment in the fight againstone of the biggest climate change. Our winnertheiet.org/santawas Isaac, aged 10, who sentchallenges we are in his design for a mega-sleigh,IET Head of Education, Davidfacing today and powered by solar panel andLakin, said: We want to made from recycled items.thank all our IET advocates,we hope children members, colleagues, teacherscan continue in their We shared the video withand education partners who our IET colleagues andhelped us share content farjourney to becomeVisit ourmembers, as well as educationand wide in 2020 and thedifference makers webpage to download professionals and STEMevidence of success is there organisations. The campaignin these impressive metrics.of the future. your design sheet and be also included a secondarySanta Loves STEM is aninspired: theiet.org/inventor hashtag to encourage parentsimportant campaign that aimstheiet.org/santa'