b'14 Partner News Winter 2020EnterpriseMastering new technologies to foster customer and remote staff engagementWith the impact of Covid-19 still verymedium, for example in a watchable much affecting many businesses andmaintenance video or video highlighting day-to-day contact between employeesnew product specifications, increases and customers alike, facilitating staffstaff ability to retain information. ATechnology has never training has unsurprisingly been put on thestudy by Insivia found that viewersbeen more influential backburner for some companies as theyretain 95% of a message when they continue to navigate the current landscape. watch it in a video, compared toin the way we engage10% when reading it in text form.with workforces and Technology, meanwhile, has never beenour customers in anmore influential in the way we engageTheres also the benefit of having readily with workforces and our customers in anaccessible information 24/7 for employees,increasingly remote increasingly remote world. Acceleratedwho can dive into the training as aworld.by Covid-19, weve seen this digitalreference at any point, whether theyre transformation already in 2020 in theout in the field or on a quiet coffee break rise of Zoom as a video conferencing callat home. The tools can suit the staff platform, as well as the increased usemembers own schedule, which is especially of collaborative, virtual workspaces. useful in remote working environments and provides flexibility as well as an Therefore, being able to access user- increase in morale, as it demonstrates the friendly digital tools with key resourcesemployers trust in their own activities.that take the hard work out of training your staff is going to be paramount asWhile acting as a more dynamic approach we head into 2021 and beyond. If well- for educating staff, virtual training designed and thought through, there aretools also encourage consistency and many benefits of virtual training tools thatstandardised procedures throughout will not only improve staff performancethe entire business no matter the size or but also Return on Investment. location. It makes for a global workforce that provides that same quality of Having interactive training material willcare for all your customers regardless create a higher staff retention rate.of where in the world theyre working Engaging with the information in a digitaland how many are being trained.'