b'Partner News Winter 2020 27EnterpriseIntroducinglogistics firms to realign to a sustainable supply chain model. Both consumer and business behaviour Magway:has changed dramatically in recent years and the coronavirus pandemic has seen online deliveries reaching unprecedented levels, said Davies. Magway offers a Our new IETsuperior solution that meets the demands of a values-based society that is driven by ecommerce and appeals to the socially-conscious investor. Enterprise Partner The engineering excellence behind Magways linear motor technology could also be the perfect solution to improving the final and most important section of the supply chain journey. Rail Heads, or As the ecommerce revolution continuesAnd with demand for ecommerce and homeDomestic Haul as it is more commonly to influence and change the way we shop,delivery forecast to increase, this will onlyknown, refers to the delivery of goods a pioneering British firm is on track toadd further strain on the capacity andfrom entry to the UK to the final point of completely transform the logistics sectorenvironmental impact of existing deliverydestination. with an innovative, high-capacity and zeronetworks. emission delivery system.The UK already has one of the most Magways system can be powered bysophisticated supply chain infrastructures Rupert Cruise and Phill Davies are co- decarbonised electricity without the needin the world. Improving domestic haul is a founders of Magway and they believe byfor batteries or fossil fuels. The systemgame changer, it will take the UK to another providing a better alternative to traditionaldoesnt require a driver and the magnetisedlevel and no doubt help with future trade line haulage, their revolutionary solution fortrack can transport boxes 60x40x40negotiations, added Cruise. transporting goods will make road travelcentimetres in size at uninterrupted speeds safer and our air less polluted. of 54 km/h. A travelling magnetic wave,Costing between 3m-6m per kilometre set up and controlled by electric coils, helpto install a two-pipe system, excluding Powered by Magways proprietary linearto propel the boxes through a network ofland acquisition, Magway comes at a far motor and control technology, a magnetisedabove ground or underground utility pipeslower price than road or rail infrastructure. track propels boxes through a network ofpotentially connecting airports, shippingMagway could indeed become the knight pipes only one metre in diameter and theterminals, distribution centres and urbanin shining armour that helps two of the results are mind blowing. A single systemareas.UKs most expensive projects, HS2 and the can deliver the same capacity as 40,000,Lower Thames Crossing, offset their carbon 40-foot articulated lorry journeys a week.Davies, Magways Commercial Director,footprint and escalating costs.believes the growth in online deliveries Climate change is the single biggest issuecombined with government-led policy toThe company, which has a testing facility facing society and while the movementreduce carbon emissions will force manyin Wembley, London, is already receiving of goods is a fundamental part of theinternational recognition, being named UK economy, its also a heavy polluter,as one of the top global start-ups in explained Cruise, Magways Technicalthe Singapore Governments Slingshot Director and a pre-eminent expert in theCompetition and a winner at the Montreal world of linear motor technology. MagwayMichelin MovinOn Competition. can take those goods and HGVs off the roads, making passenger travel safer whileIn reference to Elon Musks famous high-creating a logistics system that is morespeed transportation concept, Davies efficient, faster and less environmentallysaid: Magway is the Yin to Hyperloops damaging.yang; one focuses on parcel delivery, the other on passenger transportation. We are The UK Governments Net Zero 2050 policymoving towards large scale testing and have is an important deadline for Cruise andalready received significant interest in our with 23.5% of CO2 being emitted directlysystem.from road transport (a third of which is from delivery vehicles), he says Magway alreadyWe have already received significant has a solution that can make a positivePrototype image of an unmanned box transporting goods oninterest in our system and are moving Magways magnetised track, powered by their linear motor contribution to climate change. technology. towards a full scale commercial operation.'